When funnels fail, it’s not always the offer
My clients spend thousands on funnels that don’t convert. Until we work together.
Louise McDonnell had worked with “top” copywriters. She had a team running ads, emails, launches. She obviously followed all the playbooks.
But her evergreen funnel? It was still flat and sales were scattered. Strategy was missing and she on the verge of relaunching again.
Together, we stripped the fluff. Rebuilt the messaging from her customer’s mind and created a funnel designed for performance, not just aesthetics.
60 days later? Her funnel brought in more revenue on autopilot than her last three live launches combined. And her time was finally hers again.
I’m Katy.
Funnel strategist. Conversion copywriter. Mama of two.
And a former opera singer who knows the power of voice and when to hold a note in silence. I work with established entrepreneurs who are done throwing money at funnels that look good but don’t perform.
You’ve already scaled and mastered your craft. But your funnel is still not reflecting the value of your offer—or the depth of your transformation.
That’s where I can help you.
I started this business the way many women do, between nap times, deadlines, and dinner. But it grew because I believe deeply in integrity-driven work and quiet power. And in supporting business owners who are here to lead with purpose, not noise.
My background in classical music taught me discipline and how to carry emotion through structure.
My faith in God taught me that success is about serving others, even when it gets hard. And motherhood taught me everything about patience and what really matters.
I’ve worked on funnels that:
Generated 5-figure months without live launching
Built legacy assets for 6- and 7-figure founders
Converted cold audiences into premium buyers, without pressure tactics
Clients come to me for a funnel. They stay because they finally feel seen and because the sales speak for themselves.
I’m all about positioning and performance.
I carefully listen to you to understand what your offer really solves and build assets that move hearts and conversions. Because at this level, it’s not about “more content.”
I analyze the data and fix gaps in your sales systems without you overseeing the process. This lets you reclaim your time and focus on your zone of genius.
Working with me means: Clarity. Experience. Results.
Your funnel converts at scale with less stress and more certainty because of:
Research-based messaging
Precision-crafted copy that reflects your voice
Strategic steps that sell without you
Insight, guidance, and a partner who cares about your results
You work directly with me and I only take a handful of private clients each season.
If you’re ready to stop patching things up and start building an evergreen funnel that actually performs…
