When funnels fail, it’s not always the offer

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She spent €60K on funnels that didn’t convert. Until we worked together.

My client had worked with two “top” copywriters. She had a team running ads, emails, launches. She obviously followed all the playbooks.

But her evergreen funnel? It was still flat and sales were scattered. Strategy was missing. She was burnt out and on the verge of rebuilding again.

Together, we stripped the fluff. Rebuilt the messaging from her customer’s mind and created a funnel designed for performance, not just aesthetics.

60 days later? Her funnel brought in more revenue—on autopilot—than her last three live launches combined. Her time was finally hers again.

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I’m Katy.

Funnel strategist. Conversion copywriter. Mama of two.

And a former opera singer who knows the power of voice and when to hold a note in silence. I work with millionaire entrepreneurs who are done throwing money at funnels that look good but don’t perform.

You’ve already scaled and mastered your craft. But your funnel is still not reflecting the value of your offer—or the depth of your transformation.

That’s where I come in.

I started this business the way many women do, between nap times, deadlines, and dinner. But it grew because I believe deeply in integrity-driven work. In quiet power. And in supporting women (and men) who are here to lead with purpose, not noise.


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My background in classical music taught me discipline, nuance, and how to carry emotion through structure.

My faith taught me patience, alignment, and that success is about serving. And motherhood taught me everything about time, truth, and what really matters.

I’ve worked on funnels that:


Generate 5-figure months without live launching
Build legacy assets for 6- and 7-figure founders
Convert cold audiences into premium buyers, without pressure tactics

Clients come to me for a funnel. They stay because they finally feel seen and because the sales speak for themselves.

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I’m not here to hype you up.

I’m here to listen—to your voice, your audience, your numbers. To understand what your offer really solves and write words that move hearts and conversions.Because at this level, it’s not about “more content.” 

It’s about precision. Positioning. Performance. And about building a system that finally lets you reclaim your time.

When we work together, you don’t just get “copy.”

You get a funnel strategy designed to convert at scale with less stress and more certainty.


Research-based messaging
Precision-crafted copy that reflects your voice
Strategic funnel flows that sell without you
Insight, guidance, and a partner who cares about your results

This is not an agency. You work directly with me—and I only take a handful of private clients each season.

If you’re ready to stop patching things up and start building an evergreen funnel that actually performs…

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Let’s talk.